Answer · eBay fees and profit

Is an eBay Store worth it for the lower fees?

In most categories a Basic or higher Store lowers eBay's final value fee from 13.6% to 12.7% of the sale. Against a Basic Store's $27.95 monthly price, the saving covers the subscription at about $3,106.00 a month in sales.

The rate difference

Final value fee, most categories, on the first dollars of each sale.
	Rate	Applies up to
No Store or a Starter Store	13.6%	$7,500
Basic, Premium, Anchor or Enterprise Store	12.7%	$2,500

eBay charges the Starter Store the same final value fees as no Store, so only a Basic or higher Store lowers the rate. The per order fee is the same either way.

The subscription

eBay's Store selling fees page lists the Basic Store at $27.95 a month on monthly renewal and $21.95 a month on yearly renewal (checked November 3, 2026).

The break-even

The saving is 0.9% of your sales. The subscription is covered when your monthly sales reach the subscription divided by that saving:

Monthly renewal: $27.95 ÷ 0.9% = $3,105.56 a month in sales.
Yearly renewal: $21.95 ÷ 0.9% = $2,438.89 a month in sales.

That counts the final value fee on orders up to $2,500 in most categories and nothing else.

An example

100 orders of $50.00 in a month is $5,000 in sales. The fee is $7.20 per order without a Store and $6.75 with a Basic Store, so the Store saves $45.00 that month against $27.95 for the subscription.

Other things a Store changes

Insertion fees. Without a Store your first 250 listings a month are free, then $0.35 each. eBay's page lists 1,000 free fixed price listings a month on a Basic Store, then $0.25 each.
Your category. Some categories have a Store rate that is not a saving, or a different one; see final value fee by category.
What else the Store includes (Store tools, Sourcing Insights) is on eBay's pages and is not counted here.

Compare a sale both ways in the free fee and profit calculator. It uses the same math as this page.

From the find to the profit report.

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Sources

Selling fees. Checked November 3, 2026.
Store selling fees. Checked November 3, 2026.
Store selling fees. Basic Store subscription prices and free listings. Checked November 3, 2026.

An estimate for one item sold to one buyer, using eBay's published rates for US sellers on eBay.com. Your eBay invoice is the final word. eBay is a trademark of eBay Inc. Tyasi is an independent product, not affiliated with or endorsed by eBay. For US eBay sellers.